In this design-forward episode of the Fully Managed Podcast, Shannon sits down with creative director and experiential designer Yonathan Persovski for a candid conversation on logos, branding trends, and the emotional power of good design. The episode kicks off with a fun game of Old or Gold, where they evaluate famous logos like JCPenney, CNN, and Zillow to decide whether they’re timeless or tired. But this episode goes far beyond aesthetics. Jonathan shares his thoughts on how design reflects identity, why big brands often resist change, and the psychological dance between personal style and trend-chasing. Whether you’re a designer, marketer, or just someone curious about why logos matter, this episode offers a refreshing and thought-provoking look at how we engage with brands every day.
Three Things You’ll Learn:
Why even small logo changes at major brands take millions of dollars and months of strategy—and why most changes are more psychological than visual.
The line between trend awareness and originality—and why looking inward first is the most powerful design move.
How brand loyalty is built through design—and how logos can become personal extensions of identity, fashion, and even status.