Charlie Grinnell went from shooting action‑sports films to becoming one of the sharpest minds in data‑driven marketing. In this episode, he breaks down why creative alone isn’t enough, how external benchmarking exposes blind spots, and what separates reactive brands from true market leaders. Charlie shares lessons from Red Bull, Aritzia, and building Right Metric — plus why understanding human behavior through digital signals is the future of marketing.
About Charlie Grinnell