Fractional CMO and growth marketing advisor Phil Irvine breaks down why companies struggle to scale sustainably and why better tactics won't save a broken operating system. Drawing from over 15 years of experience overseeing hundreds of millions in media spend, he shares how to identify non-marketing bottlenecks, adapt playbooks in the AI era, and build retention-led growth engines. Plus, learn his "player-coach" approach to building autonomous, high-performing teams.