On today’s episode, John Gumas talks to Daniela, Penji’s Partnership Coordinator about Challenger Brand Marketing—the methodology that helps smaller brands compete with industry giants. John, an expert in the field, coined the term Challenger Brand Marketing and has spent 40+ years helping brands maximize their resources to carve out a unique space in competitive markets.
Here are three things you’ll learn in this episode:
✔️ What is a challenger brand, and how does it differ from small businesses or startups?
✔️ The scientific approach to understanding what makes your brand truly different.
✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead.
About John and Gumas:
- Website: https://gumas.com/
- Linked: https://www.linkedin.com/in/john-gumas-08046/
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