Brazilian-born art director Esteban Ferrari shares how cultural “luggage,” music, and even jiu-jitsu shape his creative instincts. From designing McDonald’s campaigns to bringing underground car culture into global brands, Esteban breaks down what it really takes to stand out early in your career. We talk risk-taking, feedback tolerance, and why weird ideas matter more than ever. A must-listen for creatives navigating agency life today.
About Estevan Ferrari and TBWA