On today’s episode, John Moffitt talks to Shannon, Penji’s Partnership Coordinator, about his journey from the military and postal service to founding Eldon Web Marketing. He shares insights on overcoming business challenges, the importance of user-friendly websites, and how trust and transparency help build lasting client relationships.
Here are three things you’ll learn in this episode:
1. SEO and Website Best Practices: Success in SEO comes from providing high-quality, authoritative content that aligns with Google's goal of delivering the best search results. Websites should be well-organized, easy to navigate, frequently updated, and rich in useful content to improve ranking and user engagement.
2. Client Relationships and Customer-Centric Approach: Prioritizing client needs, quick issue resolution, and strong communication build trust and long-term relationships. Moffitt emphasizes "radical honesty" and responsiveness, ensuring clients feel valued and supported, which leads to high retention and business success.
3. Hiring the Right People Requires Patience and Fair Compensation: Building a successful team involves trial and error. Many hires may not work out, but finding the right fit is crucial. While outsourcing can be cost-effective, fair compensation and respect for international workers ensure better long-term results. High standards and a structured hiring process lead to reliable, skilled employees.
About John Moffitt and Elvin Web Marketing:
- Website: https://onlinemarketinginct.com/
- LinkedIn: https://www.linkedin.com/in/john-moffitt-b8453810/
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