PR strategist and Do the WERK co-founder Graham Nolan pulls back the curtain on why agencies excel at defining client brands yet completely fail at articulating their own. Drawing from 23+ years of shaping agency reputations, Graham reveals why generic "AI slop" threatens true creative differentiation and how companies must invest in authentic storytelling. Plus, he breaks down the crucial difference between genuine community support and short-sighted corporate vanity plays.
About Graham Nolan
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