Step inside the mind of Ciro Sarmiento — award‑winning creative leader and founder of First Rodeo — as he breaks down why the industry has lost its sense of wonder and how reclaiming a beginner’s mindset can transform creativity. In this episode, we explore simplicity vs. jargon, independence as a creative superpower, and why curiosity is the most underrated tool in advertising today. A masterclass in creative authenticity, cultural relevance, and fearless thinking.
About Ciro Sarmiento from First Rodeo
- Website: https://www.firstrodeo.agency
- Social: https://www.linkedin.com/in/cirosarmiento/