On today’s episode, Harry Brooks talks to Shannon, Penji’s Partnership Coordinator about his bold take on digital marketing, arguing that quality content and holistic strategies always prevail. Discover his journey from affiliate marketing to co-founding a full-service agency and a white-label solution, emphasizing the critical importance of clear communication and setting client expectations in the dynamic world of SEO and PPC.
Here are three things you’ll learn in this episode:
1. The "No Such Thing as Advanced SEO" Argument: Harry defends his long-held belief that effective SEO fundamentally relies on high-quality, authoritative, thorough, and genuine content, rather than complex "advanced" tactics, while acknowledging the importance of technical and off-page elements for long-term longevity.
2. Strategic Business Segmentation for Clarity: Harry explains how his agency, Conversion Pipeline, strategically split into two distinct brands (Conversion Pipeline for retail clients and White Label Agency for agency partners) to avoid confusion and better serve the differing incentives and needs of each market.
3. The Importance of Client Education and Expectation Setting: The discussion highlights the crucial role of agencies in educating clients about digital marketing processes, especially for services like SEO where results may not be immediately visible or linear, emphasizing that clear communication builds trust and manages expectations effectively.
About Harry Brooks & White Label Agency:
- Website: https://www.whitelabelagency.co/
- LinkedIn: https://www.linkedin.com/in/gharrybrooks/
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