On today’s episode, Dylan Badura talks to Daniela, Penji’s Partnership Coordinator about the rise of TikTok and its search engine capabilities as a significant shift and Social media's importance for top-of-funnel marketing.
Here are three things you’ll learn in this episode:
- Data and creativity: Balance data analysis with creativity by testing everything and seeing what resonates.
- Organic marketing vs. paid ads: Companies can survive with organic marketing by building a strong brand and connecting with people.
- What works in digital marketing: Content is king. Quality content is rewarded by search engines. Authenticity is valued over highly polished content.
About Dylan and Straight North:
- Website: https://www.straightnorth.com/
- LinkedIn: https://www.linkedin.com/in/dylan-badura-1b98b431/
✨Sponsors✨
Penji, the human-first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15