On today’s episode, John Cardone talks to Shannon, Penji’s Partnership Coordinator about the power of purpose-driven business, client alignment, and why minimizing "friction" is key to sustainable growth.
Here are three things you’ll learn in this episode:
1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey.
2. The Power of Values-Driven Marketing & Client Alignment: Learn why John emphasizes "values-driven" over "purpose-driven" marketing. He explains how identifying and aligning with clients' core values not only attracts the right partnerships but also reduces the need for aggressive promotion, leading to more authentic and effective collaborations.
3. Friction as the Enemy of Profit and Well-being: John highlights his core philosophy of minimizing friction, both with clients and internally. He explains how choosing clients with aligned values leads to smoother projects, prevents burnout, and ultimately contributes more to long-term profitability and a pleasant work experience than simply chasing top-line revenue.
About John Cardone and Being Design:
- Website: http://being.design/
- LinkedIn: https://www.linkedin.com/in/johncardone/
✨Sponsors✨
Penji, the human-first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15