On today’s episode, Sam Dey talks to Shannon, Penji’s Partnership Coordinator about starting your entrepreneurial ventures at a young age to learn and grow earlier on in your career.
Here are three things you’ll learn in this episode:
1. Staying Ahead in Marketing: Sam highlights the importance of keeping up with industry trends and personal consumer behavior. He gives an example of advising a family friend to market his book based on how he himself consumes media, urging marketers to align their strategies with modern digital consumption patterns rather than outdated methods like billboards.
2. Psychology and Empathy in Marketing: Successful marketing deeply intertwines with psychology. Understanding the audience's pain points, needs, and behaviors helps businesses create targeted and personalized content, increasing engagement and conversions. Empathy marketing, which involves putting oneself in the shoes of the target customer, is a key strategy.
3. Studying Competitors and Audience Behavior: Businesses should study both their competitors' strategies and their target audience's behavior to optimize their marketing efforts. Whether by analyzing competitors' sales funnels or gathering insights from forums, social media, and customer feedback, understanding these aspects can lead to more effective, customer-centric campaigns.
About Sam Dey and DeyTips:
- Website: https://www.deytips.com/
- LinkedIn: https://www.linkedin.com/in/deytips/
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