On today’s episode, Gordon Meagher from Userp talks to Daniela, Penji’s Partnership Coordinator about the crucial aspect of digital marketing and learn the do's and don'ts to boost your website's authority and rankings. Discover actionable insights to build quality links and avoid outdated tactics.
Here are three things you’ll learn in this episode:
1. Link Building as a Vote of Confidence: Gordon explains that backlinks act as "votes of confidence" from other websites, signaling to Google the authority and value of your content and playing a vital role in how Google crawls and understands the internet.
2. Essential for Ranking in Competitive Niches: While great content and UX are important, Gordon emphasizes that backlinks are crucial for moving the needle in competitive search terms and establishing your brand's authority in Google's eyes.
3. Outdated and Harmful Link Building Tactics: Learn which link building strategies are no longer effective or can even be detrimental, such as forum comments, buying low-quality links, and manipulative anchor text, while understanding that niche-specific practices can vary.
About Gordon and Userp:
- Website:https://userp.io/
- LinkedIn: https://www.linkedin.com/in/gordon-meagher-a1254642/
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