On today’s episode, Keu Reyes talks to Daniela, Penji’s Partnership Coordinator about the myth of neutrality in business and branding, exploring how companies often fall into the trap of trying to please everyone—and end up standing for nothing.
Here are three things you’ll learn in this episode:
1. Why neutrality is often a mask for fear, and how it leads to invisibility instead of impact.
2. The internal pressures executives face when balancing company values with personal livelihood.
3. How staying consistent with your brand’s core values—especially in the face of backlash—can attract a stronger, more loyal audience.
About Keu and SPREAD:
- Website: https://spread.company/
- LinkedIn: https://www.linkedin.com/in/keureyes/
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