On today’s episode, Kevin Homer talks to Shannon, Penji’s Partnership Coordinator about how important energy and passion is to being successful in the marketing world.
Here are three things you’ll learn in this episode:
1. Navitas Marketing, initially focused on printing, the business transitioned to offer marketing services but struggled to change its strong reputation as a printing company. Eventually, the company decided to keep The Homer Group as a printing business and establish Navitas Marketing as a separate brand for its marketing services. This allowed them to maintain both offerings and serve clients more effectively, utilizing their expertise in both printing and marketing.
2. Continuous Learning and Adaptation in Marketing: The marketing field is constantly evolving, requiring agencies to keep up with the latest trends, technologies, and platforms. The speaker highlights strategies such as attending industry conferences, writing blog posts, collaborating with team members, and leveraging partnerships with platforms like Google and Meta to stay informed and relevant. Flexibility in campaigns is crucial as plans must adapt based on industry changes, audience behavior, and data trends.
3. Importance of Data-Driven Adjustments and Client Education: Campaigns often experience "ad fatigue" where repeated exposure causes diminishing returns, prompting the need for creative pivots. The speaker emphasizes the use of reporting tools and data to monitor campaign performance and make informed adjustments. Equally important is educating clients about the marketing process and trends, ensuring they understand the rationale behind decisions, particularly when they seek frequent updates. Effective communication and transparency are key to maintaining strong client relationships.
About Kevin Homer and Navitas Marketing
- Website: https://www.navitasmarketing.com/
- LinkedIn: https://www.linkedin.com/in/kevinhomer/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15