On today’s episode, Holly Medwid talks to Shannon, Penji’s Partnership Coordinator, the importance of working with micro-influencers and UGC strategies, the need for better compensation models in the influencer industry, and the growing concern over fake reviews and cancel culture in the digital space.
Here are three things you’ll learn in this episode:
1. Burnout Prevention & Work-Life Balance: In the demanding world of social media management, Holly emphasizes the importance of maintaining boundaries and mental well-being. At her agency, roles are divided between communication, creative, and analytical teams to avoid burnout. Holly personally practices routines like morning reading, ice baths, and hobbies outside of screens to stay balanced and grounded.
2. Navigating E-Commerce Social Media Campaigns: When discussing challenges in social media marketing, Holly highlights that success on platforms like TikTok relies heavily on User-Generated Content (UGC), as it feels more authentic and relatable. She also shares that while Meta platforms (Facebook/Instagram) are essential, they can be challenging to manage due to messy assets and the need for organization.
3. The Importance of Specialized Social Media Agencies:Holly explains that larger agencies often fail at managing social media effectively because they spread their focus across multiple services, diluting their efforts. Smaller, specialized agencies can deliver better results by focusing solely on social media and hiring talent with a deep understanding of current trends, ensuring the brand's voice resonates on social platforms.
About Holly Medwid and Monarch Social Media:
- Website: https://www.monarchsocialmedia.com/
- Linkedin: https://www.linkedin.com/in/holly-medwid/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15