Brand evolution isn’t just a visual exercise — it’s an operational shift. In this episode, Corin, VP of Product, Brand Marketing & E‑commerce at MOO, breaks down how real brand growth happens inside organizations, why data can mislead you, and what leaders consistently underestimate about rebrands. We explore the tension between instinct and insight, the hidden politics of transformation, and how to build brands that evolve with clarity instead of chaos. A masterclass in modern brand leadership.
About Corin Mills and MOO