Inside fast‑moving tech, most companies still treat storytelling like a campaign — not a long‑term reputation asset. In this episode, Joseph Giumarra (SVP, Havas Red) breaks down why narrative coherence is collapsing, why trust is at an all‑time low, and how leaders can communicate with clarity when everything around them is chaotic. From AI mistrust to internal‑external alignment, Joe reveals the real mechanics behind stories that actually hold up over time.
About Joseph Guimarra from HAVAS Red