On today’s episode, Jared Muscat from Keep it Stoked talks to Daniela, Penji’s Partnership Coordinator about building authentic influencer relationships, crafting strategic content plans, and knowing when—and how—to delegate marketing as a business owner.
Here are three things you’ll learn in this episode:
1. Why influencer loyalty is more powerful than one-off sponsorships—and how to find the right fit for your audience.
2. How small business owners can build effective content strategies, even if they’re not comfortable with video or marketing.
3. The importance of clear communication and collaboration when outsourcing creative tasks like branding and social media.
Jared also shares his passion for helping brands grow through his agency, Keep It Stoked, offering consulting and hands-on marketing services.
About Jared and Keep it Stoked:
- Website: https://keepitstoked.com/
- LinkedIn: https://www.linkedin.com/in/jaredamuscat/
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