On today’s episode, Brian Linehan talks to Shannon, Penji’s Partnership Coordinator, about his journey from experiential marketing to founding Crooked Fence Marketing, where he specializes in paid social traffic. They discuss the importance of humor in marketing, leveraging Black Friday sales without overhauling creative strategies, and how businesses in competitive spaces can stand out by emphasizing their unique strengths.
Here are three things you’ll learn in this episode:
1. The Power of Humor in Marketing and Work: Humor is essential, not just for engaging marketing content but also for maintaining creativity and avoiding burnout in a high-pressure industry. Laughing and staying lighthearted can enhance productivity and workplace culture.
2. Smart Black Friday Marketing Strategies: Instead of reinventing the wheel, businesses should leverage what already works when running Black Friday campaigns. Scaling existing successful ads and emphasizing unique selling points are more effective than creating untested content.
3. Commitment & Adaptability Are Crucial for Marketing Agency Success: Starting an agency requires full commitment, networking, and willingness to take on smaller opportunities to build credibility. Over time, experience allows for better pricing, selective client acquisition, and more assertiveness in business decisions. Diversification in marketing channels is also essential to avoid dependence on a single platform.
About Brian Linehan and Crooked Fence Marketing:
- Website: https://crookedfencemarketing.com/
- LinkedIn: https://www.linkedin.com/in/brian-linehan/
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