On today’s episode, Patrik Connole chats with Shannon, Penji’s Partnership Coordinator, about the real key to marketing—understanding what customers actually need. They break down why paid ads aren’t always the answer, how beauty schools (and businesses in general) can attract better leads, and even take a fun dive into Google’s secrets.
Here are three things you’ll learn in this episode:
1. The Importance of a Holistic Marketing Approach: Oozle Media emphasizes a holistic marketing strategy, treating marketing as an ecosystem where various elements—SEO, content, paid ads, and traditional marketing—work together. A business that relies too heavily on one tactic risks stagnation, making an integrated approach more effective.
2. Challenges in Marketing Specific Industries: Certain industries, such as dentistry and startups, present unique marketing challenges due to market saturation and business owners’ varying levels of business acumen. Agencies that specialize in particular niches, like Oozle Media with beauty schools and post-secondary education, can provide more effective and tailored strategies.
3. Quality Over Quantity in Lead Generation – Many businesses overemphasize the number of leads rather than their quality. Facebook forms and pixel tracking often inflate lead counts but don't guarantee conversions. True success comes from refining the pipeline, ensuring leads are qualified, and identifying where potential drop-offs occur.
About Patrik Connole and Oozle Media:
- Website: http://www.oozlemedia.com/
- LinkedIn: https://www.linkedin.com/in/patrik-connole/
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