Fully Managed

The Power of Personal Connections in Long-Term Agency Success

Episode Summary

On today’s episode, Bob Bentz talks to Shannon, Penji’s Partnership Coordinator, about moving forward with what your agency is good at, even if it’s not a field you planned to be involved in from the beginning.

Episode Notes

Here are three things you’ll learn in this episode:

  1. Adapting to Challenges: During the pandemic, PurpleGator pivoted to recruit nurses and later truck drivers, which helped them stay afloat despite losing 60% of their business. This adaptability allowed them to survive the crisis and set the stage for future growth.
  2. Client Relationships and Data-Driven Strategies: Bob emphasizes the importance of personal outreach, such as phone calls, to build client relationships. PurpleGator focuses on data analysis to inform strategies, ensuring they meet clients’ ultimate goal of increasing sales rather than just reporting on metrics like click-through rates. This approach fosters trust and accountability.
  3. Importance of Personal Relationships: Building personal relationships with clients is crucial for long-term success. Engaging in face-to-face interactions, such as lunches or golfing, fosters trust and opens up opportunities for referrals and additional business. Personal connections help mitigate the impact of any potential service issues.

About Bob Bentz and Purplegator:

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