On today’s episode, Jessi Bruton talks to Shannon, Penji’s Partnership Coordinator about the realities of agency growth, the value of streamlined processes, and how to strategically manage workload and resources.
Here are three things you’ll learn in this episode:
1. Growth doesn't always feel like success — Even when an agency is thriving, the internal experience can feel overwhelming without proper systems in place.
2. Standardized processes, like creative briefs, are essential — They reduce miscommunication, enable scalability, and make outsourcing more efficient and consistent.
3. Intentional decision-making is key when scaling — Whether it’s deciding to outsource or managing internal workloads, having clear criteria helps remove emotional bias and promotes sustainable growth.
About Jessi Bruton and Reputation Ink:
- Website: http://rep-ink.com/
- LinkedIn: https://www.linkedin.com/in/jessibruton/
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