On today’s episode, Ali White from Elyptics talks to Daniela, Penji’s Partnership Coordinator. They delve into the evolving world of digital marketing, lead generation, and the shifting search engine landscape with a UK-based marketing professional whose agency supports clients across the UK, US, and Italy, including a dreamy vacation rental business in Tuscany.
Here are three things you’ll learn in this episode:
🌐 How businesses across multiple countries are approaching digital marketing in 2025
🧠 The rise of AI tools like ChatGPT and their influence on SEO and search behavior
📲 Social media platforms becoming search engines — and how businesses can optimize their content accordingly
About Ali and Ellyptics:
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