On today’s episode, Alessandro Bogliari talks to Shannon, Penji’s Partnership Coordinator about the added difficulties that come with influencer marketing compared to your basic marketing agency.
Here are three things you’ll learn in this episode:
1. Influencer Marketing Journey and Entrepreneurship: Alessandro shared their personal journey through different cities—New York, Copenhagen, Miami—highlighting how his entrepreneurial mindset and experiences, like starting their first startup in Milan and working on influencer marketing during their master’s thesis, led them to co-found a successful influencer marketing agency.
2. Generational and Cultural Differences in Content Consumption: Alessandro discusses how different age groups and cultures engage with social media platforms differently, noting that platforms like Facebook, Instagram, and TikTok cater to varying generational preferences. He emphasizes that cultural factors and historical contexts shape content consumption habits, with some regions being more accustomed to mobile content consumption.
3. The Value of In-Person Campaigns: Alessandro reveals a preference for campaigns that include in-person experiences. He argues that such campaigns foster better storytelling and unexpected moments that can enhance content quality and engagement. He notes that while remote content creation can be effective, it often lacks the richness of human interaction and spontaneity found in live events.
About Alessandro Bogliari and The Influencer Marketing Factory:
- Website: https://theinfluencermarketingfactory.com/
- LinkedIn: https://www.linkedin.com/in/alessandrobogliari/
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