On today’s episode, Ben Lund talks to Shannon, Penji’s Partnership Coordinator about the industry's biggest shifts, from mobile to AI, and how Rise Marketing leverages cutting-edge strategies for clients. Discover his insights on transparent reporting, building strong client relationships, and why focusing on real business outcomes is key.
Here are three things you’ll learn in this episode:
1. Navigating Major Shifts in Digital Marketing: Ben Lund, with two decades of experience, highlights three pivotal changes in digital marketing: the "mobile moment" (around 2014) when mobile traffic surpassed desktop, the rise of programmatic advertising (mid-to-late 2010s) focusing on conversions over clicks, and the current "age of AI." He emphasizes adapting to these shifts is crucial for staying relevant and discovering new lead generation opportunities, even organically through platforms like ChatGPT.
2. Balancing Tried-and-True SEO with Emerging AI Discoverability: Rise Marketing advises clients to maintain focus on fundamental SEO best practices (technically sound sites, quality content, backlinks) which also contribute to discoverability on AI tools like ChatGPT (especially through Bing/Microsoft optimization). However, Ben cautions against abandoning established marketing channels, suggesting an 85/15 split of resources between proven strategies and R&D into new platforms like AI.
3. Client-Centric Approach: Specialization, Transparency, and Relationship Building: Rise Marketing structures its teams to specialize in e-commerce, small business, and scalable lead generation, ensuring deep expertise. A core value is transparency, achieved through customized Looker Studio dashboards that display real-time data directly from APIs, allowing for honest discussions about campaign performance (good or bad) and a focus on driving qualified customers, not just leads. They also prioritize in-person interactions to foster stronger client and internal team relationships.
About Ben Lund & Rise Marketing:
- Website: http://www.risemkg.com/
- LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/
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