In today’s episode, Ken Braun talks to Shannon, Penji’s partnership coordinator, about how to keep an eye on ever-changing media and marketing.
Three things you’ll learn in this episode:
1. The Benefits of a Broad Industry Focus and Custom Solutions Over Niching Down: The agency values its diverse industry experience and custom approach over niching down into specific sectors. While some agencies focus on one industry to perfect their services, this agency prefers the variety of working across numerous fields, which keeps their work engaging and avoids monotony. Their approach includes being adaptable and offering bespoke solutions rather than templated ones, emphasizing creativity and customization.
2. Adaptation and Continuous Learning: To remain competitive and sustainable in a constantly evolving market, businesses must stay informed about industry changes and emerging technologies. This includes keeping up with industry publications, understanding technological advancements like AI, and being prepared for unexpected disruptions such as those experienced during COVID-19. Being proactive in adapting to these changes can prevent businesses from becoming obsolete and help them leverage new opportunities.
3. Effective Client Acquisition and Retention Strategies: Gaining and retaining clients involves a mix of strategic approaches, including aggressive advertising, understanding competitors, leveraging free online platforms, and focusing on providing value rather than just self-promotion. Maintaining client satisfaction is critical, and involves clear communication, setting realistic expectations, and addressing any dissatisfaction through revisiting the original project goals and providing constructive solutions. Additionally, building a strong client relationship through excellent customer service and seeking referrals can lead to long-term business success.
About Ken Braun and Lounge Lizard:
- Website: https://www.loungelizard.com/
- LinkedIn: https://www.linkedin.com/in/kenbraun/
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