On today’s episode, Alex Highsmith talks to Shannon, Penji’s Partnership Coordinator about the growing non-alcoholic beverage industry and what it’s like working at one of the first non-alcoholic bottle shops in the U.S.
Here are three things you’ll learn in this episode:
1. Why non-alcoholic drinks are about more than sobriety—and how they help people find new rituals and habits.
2. What makes a non-alcoholic brand stand out in a market with thousands of options.
3. How hospitality culture is slowly shifting to make space for premium non-alcoholic experiences in bars and restaurants.
From how Spirited Away curates its products to why the bitter aperitif category is booming, Alex offers a smart, honest look inside a thoughtful, fast-evolving industry. Whether you're sober-curious, in hospitality, or just love great drinks—this one’s for you.
About Alex Highsmith & Spirited Away:
- Website: https://www.spiritedaway.co/
- LinkedIn: https://www.linkedin.com/in/alex-highsmith-1144035a/
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