On today’s episode, Josh Webber talks to Shannon, Penji’s Partnership Coordinator about building your agency team with no only the best talent, but to be as efficient as possible.
Here are three things you’ll learn in this episode:
1. Professional Background and Agency Philosophy: Josh Webber is the co-founder and CEO of Big Red Jelly, an agency focused on efficiency and transparency in marketing. With a background in both large and small agencies, they founded Big Red Jelly to address inefficiencies and deliver better value to clients.
2. Family Dynamics in Business: Webber's co-founder is their brother, highlighting the importance of clearly defined roles and responsibilities in family business dynamics. Effective communication and outlining "swim lanes" have been crucial to their success in working together.
3. Building the Right Team Structure: The importance of defining roles and structuring the team effectively, especially when you're starting out as a founder. The key is to identify the right "seats on the bus" and ensure the right people are in the right roles. Avoid creating roles just because someone is good at a task but doesn’t align with your agency's needs or niche. This leads to better growth and efficiency, as seen when the right people are in the right seats with the right processes.
About Josh Webber and Big Red Jelly:
- Website: https://bigredjelly.com/
- LinkedIn: https://www.linkedin.com/in/josh-webber/
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