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Sunlight Media: Building Trust & Scaling with SEO in 2025
Episode Summary
On today’s episode, Angelo Frisina from Sunlight Media talks to Daniela, Penji’s Partnership Coordinator about his unique journey from professional musician to successful digital marketing agency owner. Discover how he built a thriving business on reputation, strategic SEO, and the art of adapting brands for new markets.
Episode Notes
Here are three things you’ll learn in this episode:
- Transitioning from Music to Digital Marketing: Angelo discusses his career shift from a professional musician to founding Sunlight Media, driven by health reasons and the desire to scale his web design work.
- Leveraging SEO for Business Growth: Sunlight Media's success is largely attributed to strong SEO strategies, including optimizing their website and Google Business Profile to attract organic traffic and leads.
- Building Trust and Client Relationships: Angelo emphasizes the importance of a strong online reputation, clear communication, and well-defined contracts in establishing long-term client relationships and effectively vetting potential clients.
About Angelo and Sunlight Media:
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