On today’s episode, Nikki DeSantis from talks to Daniela, Penji’s Partnership Coordinator about her journey in marketing, insights on adding value to campaigns, and practical advice for small business owners navigating the ever-evolving digital landscape.
Here are three things you’ll learn in this episode:
1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and drive sales.
2. Strategic Growth for Small Businesses: For solopreneurs or small business owners, Nikki advises a phased approach to marketing — start with one consistent effort, automate what you can, and gradually add more. For those with resources, she champions hiring specialists for tasks you don't enjoy or excel at, highlighting platforms like Penji for affordable support.
3. Navigating Social Media & AI in Modern Marketing: Nikki discusses the constant evolution of social media, stressing the need to know your audience and be authentic to your brand rather than chasing every trend (e.g., contrasting Nutter Butter's approach with a roofing contractor's needs). She also shares practical tips for leveraging AI as a tool to enhance efficiency and content creation while maintaining brand voice and tone.
About Nikki and Resmark Systems:
- Website: https://www.resmarksystems.com/
- LinkedIn: https://www.linkedin.com/in/nicholedesantis/
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