In this episode of The First One Hundred, we sit down with Shira Bernard, the founder of Nightcap — a drink-spiking prevention company she started at just 16 years old after a close friend had a frightening experience. What started as a prototype made from her mom’s stockings turned into a nationally recognized product featured on Shark Tank.
We kicked things off with a rapid-fire Q&A to get to know the real Shira — you can catch that fun moment as a standalone reel on our socials.
What You’ll Learn:
- How Shira used TikTok to generate her first wave of sales
- Why her customers come to her — not the other way around
- How customer feedback led to product innovation across demographics
Whether you’re a product founder, Gen Z entrepreneur, or just love seeing powerful missions meet smart branding — this story will inspire your next move.