In this episode of the Fully Managed Podcast, Shannon sits down with Shamil Shamilov, founder of DNova Media, a digital marketing agency specializing in legal, medical, and home improvement niches. Together, they explore how to stay focused in an increasingly chaotic and saturated digital world—especially when every new trend, tool, or tech platform is begging for your attention. Shamil shares how he built his agency from scratch after a partner split—navigating that challenge just as the pandemic hit—and how he’s grown a team of 20 by staying niche-focused, process-oriented, and ahead of the curve. From real talk on AI adoption and internal resistance, to managing team experimentation while staying focused on what matters most, this episode is packed with both strategy and reflection.
Three Things You’ll Learn:
Why resisting AI adoption isn’t a viable option anymore—and how to make it work department by department.
How to fight “informational paralysis” as an agency owner by doing less, thinking more, and filtering the noise.
What makes most content indistinguishable—and why less flashy, more focused value will win in the long run.