Tom Lurie went from leading thousands of open‑ocean rescues to producing seven‑figure global campaigns. In this episode, he breaks down what truly makes a cinematic brand film, why story beats spectacle, and how high‑pressure rescue work shaped his leadership in production. We explore chaotic shoot days, billion‑impression campaigns, and the behind‑the‑scenes roles that actually make or break a project. A masterclass in creative execution, trust, and storytelling.
About Tom Lurie and VIVA Creative