On today’s episode, Brian Bauer talks to Shannon, Penji’s Partnership Coordinator about his unique journey into the entertainment marketing world and how his agency specializes in bringing unforgettable live experiences to life. Learn about their innovative strategies for driving ticket sales and navigating the dynamic event industry.
Here are three things you’ll learn in this episode:
1. From Passion to Purpose: Brian Bauer shares his unconventional journey, from a musical upbringing and diverse internships at MTV, Universal, and RCA, to leading a marketing agency, ultimately founding Bauer Entertainment Marketing to combine his love for entertainment with strategic marketing.
2. Performance-Driven Event Marketing & COVID Adaptation: Learn about Bauer Entertainment Marketing's unique performance-based approach, focusing on conversion rate optimization to maximize ticket sales (e.g., achieving a 709% increase in ticket sales for RBC Bluesfest). Discover how they innovatively adapted and tripled in size during the COVID-19 pandemic by pivoting to live streams and drive-ins, and actively supporting the industry.
3. Navigating Current Industry Challenges & Advocating for Fans: Gain insights into the current complex landscape of live events, including skyrocketing production costs and oversupply, and hear about Brian's active efforts through initiatives like "Fix the Tix" to combat speculative ticket sales (scalping) and ensure fair access to unforgettable experiences for fans.
About Brian Bauer and Bauer Entertainment Marketing:
- Website: http://www.bauerem.com/
- LinkedIn: https://www.linkedin.com/in/brianbauer247/
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