In this episode of the *Fully Managed Podcast*, host Shannon Donnelly sits down with Dan Incropera, Director of Sales at Craft mix, to explore how a pocket‑sized cocktail mixer brand is shaking up the beverage industry. Dan shares his journey from finance graduate to the company’s first full‑time employee, and breaks down how Craft mix expanded into more than 2,000 retail locations—including Walmart, TJ Maxx, and hundreds of independent shops. He reveals the surprising power of small businesses, the challenges of big‑box retail, and how Craft mix built a massive online community through playful, character‑driven TikTok content. Packed with insights on sales strategy, product positioning, and creative social media experimentation, this episode is a must‑listen for CPG founders, marketers, and anyone curious about modern brand growth.
About Dan Incropera and Craft Mix:
- Website: https://www.craftmix.com/