In this episode of Fully Managed, Shannon sits down with Sarah Nay—marketing strategist, AI advocate, and founder of Duck Tape Marketing—to talk about how small businesses can market smarter by leading with strategy, not just execution. From turning obscure products (like glow-in-the-dark bed sheets) into compelling campaigns to walking through her hourglass framework of “Know, Like, Trust, Try, Buy, Repeat, Refer,” Sarah shares how she builds long-term marketing success without wasting a single dollar. You’ll also hear how AI tools like ChatGPT are changing the role of marketers, why human insight is still the most powerful driver of good messaging, and how to audit your time to focus only on what’s increasing in value. Plus, don’t miss the Market Me This game at the start—because yes, there is a real market for glow-in-the-dark sheets.
Three Things You’ll Learn:
Why you should stop chasing leads and start nurturing the ones you already have.
How to use AI without losing the human touch—and what tools to start with.
What the “hourglass customer journey” is and how to use it to boost referrals and repeat business.