In this episode of Fully Managed, Shannon sits down with Sam Winsbury, founder of Kurogo—a personal branding agency that’s helping industry leaders be seen, heard, and remembered. They kick things off with a rapid-fire game of “Post It or Pass It,” where Sam shares his hot takes on viral content and what actually works on LinkedIn. From battling imposter syndrome to knowing when to speak boldly, Sam breaks down the biggest misconceptions around personal branding—especially for founders and executives. Whether you’re ghostwriting for others, trying to stand out in B2B, or just feeling stuck about what to post, this episode is a crash course in showing up authentically and strategically.
Three Things You’ll Learn
Why personal branding isn’t about ego—it’s about framing your expertise so others understand it.
The real reason even the most successful people hesitate to post (and how to overcome it).
Why not every post needs to change the world—and what actually makes content connect.