In this high-energy episode of the Fully Managed Podcast, host Shannon sits down with legendary sponsorship executive Rob Prazmark, the man behind some of the biggest Olympic and global sponsorship deals in history. From Visa’s iconic takedown of American Express to pitching Elvis holograms in the metaverse, Rob shares insider stories, smart strategies, and a few personal regrets from his extraordinary career. The episode kicks off with a hilarious game of Sponsor It or Skip It, then dives deep into the emotional side of branding, what makes a great campaign stick, and how AI is reshaping education and marketing.
Three Things You’ll Learn:
How Visa overtook American Express with a single campaign—and why emotional truth in branding is more powerful than a bigger budget.
Why top-down support is critical for any successful sponsorship (and how failing to secure it can kill a campaign before it begins).
How AI will transform education and brand engagement, including Rob’s current work on real-time, conversational historical figures like Benjamin Franklin.