In this episode of the Fully Managed Podcast, host Shannon Donnelly sits down with Kelly Roe, Executive Creative Director at Betty, to explore her remarkable career journey across boutique agencies, global networks, and in‑house creative teams. Kelly shares how taking risks—from moving abroad to leading major accounts like Visa, Wrigley, SC Johnson, and Kraft Heinz—shaped her leadership style and creative philosophy. She discusses the importance of building safe, supportive cultures where teams feel empowered to take bold risks, and how empathy for clients and collaboration across disciplines unlock stronger creative work. Packed with insights on agency life, experiential marketing, and fostering innovation, this episode is a must‑listen for creatives, marketers, and leaders seeking inspiration to break boundaries and grow.
About Kelly Roe and Betty: