On today’s episode, Andrew Maff talks to Shannon, Penji’s Partnership Coordinator about extending your business beyond what it was set out to be, and dipping your toes into the media scene to build your network.
Here are three things you’ll learn in this episode:
1. Starting Small to Build Credibility: Andrew Maff focused on building credibility and content while under a non-compete agreement. They took on smaller tasks, including SaaS clients and consulting calls, to generate income and develop case studies, reviews, and examples. This slow, bootstrapped growth helped establish credibility and build a foundation for the agency.
2. The Importance of Reputation and Long-Term Relationships: Andrew emphasizes that reputation is everything in the agency space, and it can't be scaled overnight. By helping potential clients, even with small tasks, they build goodwill that often leads to future business. This approach demonstrates the value of nurturing long-term relationships, even if they don’t provide immediate returns.
3. Building a Full-Service, Integrated Agency: BlueTuskr developed a model where all marketing services (SEO, paid media, social, etc.) are offered under one roof, with a central account strategist overseeing everything. This approach ensures cohesive communication and better project management, preventing the fragmentation that occurs when multiple specialized agencies work on separate parts of a client's marketing strategy.
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About Andrew Maff and Blue Tuskr:
- Website: https://bluetuskr.com/
- LinkedIn: https://www.linkedin.com/in/andrewmaff/
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