On today’s episode, Priscilla McKinney talks to Shannon, Penji’s Partnership Coordinator, about what it really means to build genuine relationships in marketing, how to stand out in a noisy digital world, and why human connection is still at the heart of every successful campaign. They dive into practical ways brands can move beyond surface-level tactics, share personal insights from Priscilla’s journey, and explore how marketers can future-proof their work by focusing on authenticity and community.
Here are three things you’ll learn in this episode:
Why authenticity and human-first strategies are more effective than traditional “spray and pray” marketing.
Priscilla explains how mass outreach and generic campaigns often fall flat because they lack connection. She emphasizes that successful marketing isn’t about reaching the most people possible, but about showing up in a way that feels real, personal, and trustworthy.
How brands can create meaningful touchpoints that build lasting trust with their audience.
Drawing from her own experiences, Priscilla shares how small, intentional actions — from thoughtful follow-ups to genuine conversations — leave a stronger impression than flashy, one-off campaigns. She highlights how building trust requires consistency and care at every interaction.
What Priscilla believes is the future of marketing and how you can adapt today.
Priscilla looks ahead at where the industry is heading, noting that automation and AI tools will continue to grow, but the brands that thrive will be those that keep humans at the center. She offers advice on how marketers can balance tech with empathy to stay relevant and impactful.
About Priscilla McKinney and LiTTLE Bird Marketing:
- Website: http://www.littlebirdmarketing.com/
- Social: https://www.linkedin.com/in/priscillamckinney/