In this episode of Fully Managed, Shannon sits down with serial entrepreneur and CrunchGrowth founder Phil Masiello for an unfiltered, insightful conversation about brand building, marketing evolution, and lessons from decades in consumer business.
They discuss:
1. Failure That Fuels Growth: How Phil’s first failed retail business set the foundation for multiple 7-figure exits.
2. Building Brands, Not Just Businesses: The importance of identity, customer connection, and why many $50M–$100M brands still don’t understand who they are.
3. From Razors to Raw Beauty to Amazon Pioneering: A behind-the-scenes look at scaling physical product brands—before “DTC” was even a buzzword.
They also dive into:
- The real difference between selling and brand building
- Why micro-influencers outperform celebrities
- Why connected TV and OTT advertising is the future
- How AI helps—but doesn’t replace—authentic creative
If you’re a startup founder, marketer, or brand operator, this one’s packed with firsthand wisdom from someone who’s been there and scaled that—and still loves the game.