On today’s episode, Carlos Sanabria talks to Shannon, Penji’s Partnership Coordinator about his unique journey from finance and agency marketing to mastering outbound sales. Discover how his diverse experiences, including performing in a piano bar, have shaped his approach to sales, the critical role of data-driven personalization, and the enduring challenge of consistency in achieving marketing success.
Here are three things you’ll learn in this episode:
1. Leveraging Diverse Experiences for Sales and Marketing Success: Carlos highlights how his varied professional background, including asset underwriting and performing as a pianist, has equipped him with unique skills for sales. He emphasizes the importance of reading people, thinking on your feet, adapting, and maintaining a human touch in interactions—all learned from his experience in a piano bar—as crucial elements for building trust and connection with clients.
2. Data-Driven Personalization and the Role of AI in Sales: Designly's outbound sales strategy heavily relies on evidence-based buyer personas (ICPs) derived from past deals. Carlos discusses using AI and various tools to identify pain points and create highly personalized, timely messages for potential clients, emphasizing that AI should assist in research and template creation, but human authenticity is vital for building trust.
3. The Challenge of Consistency and Embracing Experimentation: Carlos identifies consistency as the biggest ongoing challenge in marketing and sales due to society's preference for immediate results. He stresses the need for patience and humility, encouraging continuous experimentation and embracing failure as a natural part of the process to discover what truly works in the long run.
About Carlos Sanabria and Designli :
- Website: http://www.designli.co/
- LinkedIn: https://www.linkedin.com/in/carlos-ignacio-sanabria-056480108/
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