On today’s episode, Nelson Bruton talks to Shannon, Penji’s Partnership Coordinator about keeping the services that your agency offers within your wheelhouse.
Here are three things you’ll learn in this episode:
1. Niche Focus and Evolution: Interchanges began as a web design company over 20 years ago and evolved into a full-service digital marketing agency specializing in industrial and B2B sectors. Niching down to industrial companies was critical to their success, focusing on sectors like chemical companies, equipment manufacturers, and distributors.
2. Strong Team and Client Communication: Trust and open communication are key to maintaining strong client relationships. Interchanges practices a "sundown policy," ensuring all client inquiries are responded to within the day. Internally, they prioritize role clarity and encourage team members to speak up if they feel overwhelmed, fostering a supportive work environment where asking for help is encouraged.
3. Persistence and Personalized Outreach: Success in client acquisition often comes from professional persistence, using valid business reasons to stay in touch, whether through calls, emails, or LinkedIn messages. Tailoring outreach with thoughtful, researched reasons and avoiding generic "follow-up" language increases the chance of engaging potential clients.
About Nelson Bruton and Interchanges:
- Website: https://www.interchanges.com/
- LinkedIn: https://www.linkedin.com/in/nelson-bruton/
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