On today’s episode, Neal Schaffer sits down with Shannon from Penji for a deep dive into the constantly changing world of digital marketing and social media. They explore how businesses can stay ahead of trends, the importance of building authentic connections online, and why marketers need to think more like creators in today’s landscape.
Here are three things you’ll learn in this episode:
Why social media success requires adapting to platform shifts instead of fighting them.
Neal explains that every platform eventually changes its algorithm and features, and businesses that cling to the “old way” quickly fall behind. Instead of resisting, he encourages marketers to embrace these shifts—like the rise of short-form video or LinkedIn’s content focus—as opportunities to reach audiences in new ways.
How to create content that resonates with audiences while staying true to your brand.
From his perspective, it’s not about chasing trends blindly—it’s about understanding what your audience values and then expressing your brand’s expertise in formats people are engaging with. Neal highlights the importance of consistency, authenticity, and offering real value so that your content builds trust over time.
Neal’s perspective on AI, the creator economy, and the future of digital marketing.
Neal shares that AI won’t replace marketers but will empower them to be more creative and efficient. He also points out that brands need to think more like creators—because consumers today engage more with personalities and authentic storytelling than with polished, corporate messaging. For him, the future of digital marketing is about combining human creativity with smart use of new technologies.
About Neal Schaffer:
- Website: https://nealschaffer.com/
- Social: https://www.linkedin.com/in/nealschaffer/