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Navigating SEO and the Future of AI Search with Nate Turner

Episode Summary

On today’s episode, Nate Turner talks to Oliver from Penji’s Partnership Team about how the world of SEO is evolving alongside AI-driven search. Nate shares insights from building Ten Speed—a fully remote content and SEO agency launched during the pandemic—and explains how search, content strategy, and credibility now go hand in hand. They also dive into how AI search (GEO) will redefine how brands think about organic visibility in the years to come.

Episode Notes

Here are three things you’ll learn in this episode:

Why modern SEO success depends on credibility, trust, and a genuine long-term business strategy.
Nate explains how modern SEO success depends on credibility, valuable content, and real business impact — not keyword stuffing or shortcuts.

How AI search and large language models are reshaping the way users discover and engage with content.
Learn how generative search is changing user behavior, what “GEO” means, and how companies can adapt their strategies to appear in AI-driven results.

The key to creating content strategies that align with business growth and revenue, not just rankings.
Nate shares how Ten Speed helps clients create data-driven content strategies that directly support pipeline, leads, and sustainable business results.

About Nate Turner & Ten Speed: 

- Website: https://www.tenspeed.io/ 

- Social: https://www.linkedin.com/in/nateturner1/