On today’s episode, Michael Gavin talks to Shannon, Penji’s Partnership Coordinator, about his unconventional career path from pre-med to marketing and the valuable lessons he’s learned along the way. They explore the adaptability of the marketing industry, how inspiration can come from unexpected places like the jujitsu community, and the importance of staying authentic while building client relationships and marketing strategies.
Here are three things you’ll learn in this episode:
1. Personalization and Authenticity in Marketing: Authenticity and unique traits are essential for success in marketing. Gavin emphasizes the importance of staying true to one's personality and approach rather than imitating others or adopting personas that don't align with one's style. This strategy builds stronger relationships with clients and fosters genuine, sustainable growth.
2. Marketing Inspiration from Non-Traditional Spaces: Gavin cited the jujitsu community as a source of marketing inspiration, noting how personalities who are "louder than life" naturally draw attention, even if their skills or products are not yet perfected. This principle applies across marketing campaigns, showing that confidence, visibility, and boldness can generate traction and engagement.
3. Pricing and Confidence in Services: Michael advises that if your prices are lower than competitors but your work is just as good, consider raising them. He explains that confidence in your unique value is key, so focus on your strengths instead of constantly comparing yourself to others.
About Michael Gavin and BeUniic:
- Website: https://beuniic.com/
- LinkedIn: https://www.linkedin.com/in/michaelgavinjr/
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