Carlos Velasco, Associate Creative Director at TBWA, breaks down what it really takes to make work that moves through culture — not just through a deck. From “famous ideas” to taste, trend‑jacking, and why ugly ideas often win, Carlos shares the creative instincts that separate safe work from unforgettable work. A masterclass in social‑first creativity, cultural intuition, and trusting your gut
About Carlos Velasco from TBWA