On today’s episode, Ryan Robinson talks to Daniela, Penji’s Partnership Coordinator about navigating the ever-evolving world of content creation and digital marketing.
From the impact of potential platform bans to the enduring power of owned channels and the video-first approach, Ryan shares his hard-earned wisdom to help you build a sustainable online presence. Discover actionable strategies to connect with your audience and thrive in today's dynamic digital landscape.
Here are three things you’ll learn in this episode:
🌐 Don't Be Platform Dependent: Emphasizing the volatility of social media, Ryan advises creators and businesses to own their channels, particularly through blogging and email newsletters, to safeguard their audience and reach against platform shifts like the potential TikTok ban.
🧠 Embrace a Video-First Approach: In today's digital landscape, Ryan stresses that video content is paramount for audience engagement and reaching the majority of potential viewers. Those not prioritizing video are likely missing out on significant opportunities for growth.
📲 Focus on Audience Needs for Monetization: To sustainably monetize content, creators need to deeply understand their audience's problems through direct interaction and explore diverse income streams beyond just brand sponsorships, such as courses, merchandise, and affiliate marketing.
About Ryan and RyRob.com:
- Website:https://www.ryrob.com/
- LinkedIn: https://www.linkedin.com/in/theryanrobinson/
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